Joey Lima is a project consultant with Northern Economics, Inc. and does research and analysis for a variety of projects. Prior to joining Northern Economics, he worked as a Senior Strategic Sourcing Manager for Capital One Financial Services, a Fortune 200 American bank holding company specializing in credit cards, auto loans, banking, and savings accounts. Joey holds a Bachelor in economics and a Master of Business Administration with concentrations in Supply Chain and Marketing Management from the University of Texas at Dallas.
Joey was raised in Alaska, living in Utqiagvik and subsequently Anchorage until enlisting in the Marine Corps. After 10 years living in North Texas, Joey returned to the Last Frontier in 2020 to raise his family and joined Northern Economics in 2023.
Alaska’s natural beauty and abundance of outdoor activities keeps Joey both active and enthralled.
Joey’s answers to life’s more important questions:
Claim to fame: I won a local Halloween costume contest at four years old dressed as corn on the cob, a costume my mom handcrafted. Also, in the early 2000s I made it on two local Anchorage radio stations as a random caller; once winning a prize for being the fastest to guess a movie quote, and the second for weighing in on whether wedding gifts were appropriate for someone getting married for a third time – the DJ found my opinion funny and aired it.
Great Escape: Somewhere outside of town, relaxing after a long hike or day on the river/ocean, reading a book, and feeling the warm summer sun beam through the top window of an RV or camping tent.
Curious about: Where in the World is Carmen Sandiego?
Why Alaska: Fishing, hiking, camping, aurora borealis, Nordic skiing, sledding, mountains, rivers, forests, tundra, colder weather, perfect summer temperatures, campfires at 1AM with the sun still high in the sky, road trips…I love everything about Alaska and raising my kids here, and am grateful to work for Northern Economics, which provides me the opportunity to combine my interests in all things Alaska (and our communities) and Economics.
Idea of fun: During the winter, Nordic skiing on a sunny winter day with smooth, consistent corduroy. During the summer, a long hike through the woods with my daughters and wife.
Dream Vacation: I’d love to fly fish, whitewater raft, and climb in Patagonia, then recover/relax and enjoy the island pace of Ponta Delgada, Azores, Portugal
Memorabilia: golf gear I obtained from the 2017 and 2023 Masters Tournaments
Brain Candy: Cryptograms, Jigsaw Puzzles, and Crossword Puzzles
Best fish story: When I was a young teen, my Dad left me to captain our 14 ft. Carolina Skiff towards the mouth of the Kenai River after a day of dip netting, while he pulled the truck around to wait in line to reload the boat. I was holding steady about 50 feet from the dock when suddenly, the motor quit. I started to drift downriver with no luck pull-starting the motor, and panic set in. At one point, the boat neared the shoreline and in a desperate attempt to stop the boat, I plunged my dipnet into the riverbed. While this did nothing to slow my pace, I quickly felt a familiar feeling and pulled up the net, with two sockeyes in tow! I was thrilled and probably spent more time than I should have (given what I perceived to be a lift threatening situation) deciding whether I was in the right zone to retain them. Shortly after, a larger vessel tossed a rope to me and with a pause in the action, we quickly determined the problem – a change in fuel tanks was all that was needed! I cruised back to the Kenai City Dock as if nothing happened.